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BUILT BY WOMEN WHO LOVE TO CELEBRATE

Meet the founder,Liz Beelman

Liz has always loved bringing people together—whether it’s for a dinner party, a last-minute get-together, or just about any reason to celebrate. A single mom, content creator, and hostess based in Austin, she’s built a full life around her work, her friends, and her son, Remi.

When Liz decided to stop drinking, it wasn’t because she wanted less from her life. It was because she wanted more of it. More energy. More presence. More mornings with Remi that felt as good as the night before.

But giving up alcohol didn’t mean giving up the parts she loved: getting dressed up, throwing a great party, ordering something special, staying out late, and always having a reason to celebrate. What she couldn’t find was a drink that belonged in that life. Something sophisticated enough for the dinner table, fun enough for the party, and good enough that choosing not to drink never felt like choosing the boring option.

So she created Good Alibi.

“An alibi is an excuse. Good Alibi means you don’t need one.”

— Liz Beelman

Every great night starts with a Good Alibi.

Good Alibi is non-alcoholic sparkling white wine for women who don’t need alcohol to be the main character. It’s for the ones who stay out too late, dance on tables, text first, flirt back, order dessert, and wake up feeling good about every choice they made. We didn’t quit the party.

We quit the part we didn’t like.

For the nights you want to remember—
and the mornings you don’t want to miss.

Our Philosophy

01.

The table is better when everyone has a seat.

Choosing not to drink shouldn’t require an explanation.

02.

The glass matters.

So do the bubbles. And the garnish. And what you’re wearing.

03.

Tuesday counts as an occasion.

So does getting the promotion, getting through the week, having everyone over, and having absolutely no reason at all.

04.

Good taste doesn’t require alcohol.

All sparkle. Full participation.

Together

Dinner party. Dance floor. Tuesday.

  • Dinner Parties
  • Holiday Tables
  • Girls' Weekends
  • Baby Showers
  • Pizza Night
  • Steak Frites
  • Date Night
  • Sunday Brunch
  • Housewarming Gifts

We Took The“Alternative”Part Personally.

Good Alibi wasn’t created to be “good for non-alcoholic wine.”

It was created to be good, period.

Dry, Not Saccharine

Because grown-up drinks shouldn’t taste like juice.

Made For The Table

Fine bubbles, bright acidity, and flavors designed to play well with food.

Zero Proof

All the ritual. Less than 0.5% ABV.